As the world reels under the effect of climate change, it's become more imperative for innovative solutions towards reducing waste generated from the production of goods and services. The reduction of waste and pollutants generated also happens to be Goal 12 under the SDG's. It's therefore no surprise to learn of the partnership between Emirates and Buzz, the world’s leading inflight product specialists in producing the EcoTHREAD.
The Emirates ecoTHREAD™ blanket is made from 28 recycled plastic bottles. With the latest innovation, the bottles are recycled into plastic chips before being turned into yarn, creating a polar fleece material. The fine thread is then woven into soft blankets. This video reveals more.
The environmentally-friendly blankets are part of Emirates’ continued commitment to product innovation and sustainability. Emirates already runs a green programme on board recycling aluminum cans, plastic and glass bottles, and clean paper products such as newspapers, magazines and cardboard cartons where possible.
By the end of 2019, Emirates ecoTHREAD™ blankets would have rescued 88 million plastic bottles from landfills– equivalent to the weight of 44 A380 aircraft. This initiative makes it the largest sustainable blanket programme on board in the airline industry. In addition, the manufacturing process of using recycled polyethylene terephthalate (PET) reduces energy emissions by 70%.
The balanket is unbelievably soft to the touch with a deep rich texture to keep passengers warm during air travel.
The Emirates ecoTHREAD™ blanket for Economy Class completes the recent comforter overhaul across all three classes. The airline introduced a plush, faux sheep-skin blanket in First Class and soft duvets in Business Class.
In the last year, Emirates has added several new products for customers travelling in Economy including the world’s first interactive amenity kits. The amenity kits - filled with necessities such as an eye mask, earplugs, toothbrush and toothpaste, and socks – uses augmented reality technology to unlock entertainment on customers’ mobile devices using the Blippar app.